These are my roots

Sira Ryf was born September 12th 1982 in Zurich, Switzerland a country that has imbued her with a sense of precision, constant discipline and a deep relationship with nature. She lived in NYC working at Yigal Azrouël’s atelier after working for several wellknown brands such as Angel Schlesser. Sira launched her own brand Sira Ryf in 2010 to embody her dream of cool, wellthought out collections with added values for real women. She sold her first collections to mott, which where also published at the same time on ELLE magazine. 

I loose myself in that fake & wanna be appearances, this is not me

Sira saw the light for her opportunity to open her own boutique by winning the first award of a national fashion contest sponsored by Las Rozas Village with Mary McCartney as Ambassador. She designed during five years her own total look collections, ready to wear, one samples, jewelry and accessories available at 11 stores in Spain and Balearic, in different European cities, in Australia, Singapore, Hong Kong and Mexico. The young designer made it to present her Collection next to the top international designers at Tranoï Paris. “I enjoy so much the creative process that I loose the sense of time, however I’m not feeling me in the fashion industry."

From Fashion Designer to Ashtanga Yoga Teacher

Sira obtained her certification as an Ashtanga Yoga Teacher in Rishikesh, India through Kamal Singh, disciple of Pattabhi Jois and completed also a holistic and ayurveda course as a nutritionist. In collaboration with BSC, a Nepali women’s empowerment in Kathmandu, Sira has been working face to face five years ago, supporting by sharing innovative designs with different kinds of specialized crafts mostly around Kirtipur. Entrepreneurs, mothers, strong women always looking for creative solutions even in the most desperate moments of life but never loosing the belief of a better tomorrow and trusting in their own capacity. “We learned from each other mutually... They teached me to accept everyone in a real way, these ladies gave me a big love lesson, one I will never forget.”